FASHION CHANNELS PERSONLINE STYLE AND ATTITUDE TOWARDS LIFE AND MOVES BEYOND GENDER BOUNDARIES
ABOUT ROSSI
Fashion is more than just clothing - it is an expression of identity, personality and attitude. Our unisex trouser collection is dedicated to the mission of promoting gender-neutral fashion that goes beyond traditional norms and encourages people to live their own style. “Wear whatever makes you happy” - this approach is reflected in every fiber of our designs.
We focus on the highest quality, perfect fits and the use of excellent fabrics that are produced exclusively in Europe and under sustainable conditions. Casual wide-leg pants in neutral colors correspond to the lifestyle of a young, informed clientele: cosmopolitan, urban, modern and cool - that's ROSSI.
Under the creative direction of Julian Daynov and the leadership of CEO Tobias Schellenberger and his brother David, ROSSI has paved the way for a new era in the fashion world. Our collections reflect the “New Now” mindset - a concept that celebrates fashion without gender boundaries and beyond seasonal trends. We firmly believe that clothing should be a permanent and enduring form of expression, regardless of seasons or gender norms.
Follow our journey.
Your ROSSI team
JULIAN DAYNOV
As a friend of Tobias Schellenberger, Julian is excited to take over the creative direction of ROSSI and play a key role in shaping the fluid collection.
As one of the few certified trend scouts, Julian Daynov spent the last ten years practically on a plane, commuting between New York, Paris, Milan, London and Berlin as a buyer, fashion director, trend analyst, buying coach and brand scout for major retail chains and fashion labels, ensuring that they received an exciting product mix of promising newcomer labels from around the world.
More recently, he has settled in the German capital and runs his own brand strategy office, assisting renowned companies and emerging talent with trend forecasting, business development, growth vision, transformation management and global communications. He is a regular front row guest at every Fashion Week and also teaches fashion marketing courses at various universities.
THE STYLES
We develope styles that are UNISEX. Casual wide-leg trousers in neutral colours correspond to the lifestyle of a young, informed clientele. Cosmopolitan, urban, modern and cool.
We produce exclusively in Europe and place great importance on responsible, sustainable production methods.
The logistics are 100% plastic-free and our fabrics are of the highest quality.